Brand Discovery Questionnaire

We ﬁrst need to understand your objectives before creating your brand. This process is not only helpful for us as there may be things you discover when answering the following questions. Do your best to provide us as much detail as you can, and have fun with it.

First things first

Company

Website

http://

Tell us A Little About Your Company

1. How would you describe your services and/or products?

2. What are the long-term goals of your company?

3. Why do you want a new logo? What do you want your new logo to accomplish?

4. Who are your main competitors? Please provide links.

5. How are you different from your competitors?

6. What’s the age range of your target customer base?

Let's talk about your brand

7. Do you have a tagline? If so, would you like it stated along side your logo?

8. Do you have any speciﬁc imagery in mind for your logo?

9. Do you have any color preferences, or existing brand colors?

10. Do you have any colors that you do not wish to use?

11. What adjectives should best describe your logo?

12. What feeling or message do you want your logo to convey to those who view it?

13. How do you prefer your logo to be worded or written out?

Example: thedesigncubicle or the design cubicle

14. How would you like the typography to appear?

Example: script, bold, light, hand drawn, custom lettering

15. Where will your logo primarily be used?

If the primary usage is for the web, typically horizontal logos work best.

16. What’s your preferred deadline, timeframe or exact date of completion?

17. Would you like any additional design services to be packaged with your new logo?

Example: business cards, envelops, letterhead, etc.

18. What logos appeal to you and why? Please provide links.