Did you know that our brains process visual information 60,000 times faster than words? According to Forbes, one minute of video is considered equivalent to 1.8 million words!
Forbes broke down the four most important things to do when creating a video for you brand.
- Don't Go Cheap
Invest in the right equipment or hire a professional.
- Practice and Learn
Whether you're behind the lens or on camera, practice makes perfect.
- Preproduction: Have a Brand
Identify your brand's tone and message and take time to plan out how to communicate that visually.
- Show Your Personality...Don't Tell
Showcase your personality so that viewers can more easily make a connection.