If you haven’t met Slack, you need to! It’s an awesome workplace communication tool that makes teamwork life simpler and more productive. It helps us organize our communication into easy to categorize channels--goodbye cluttered inbox! It's currently used by more than 30,000 teams (including MEGA) and has grown into a $1 billion company in just 2 years. So what’s the secret to their success?
First, they focus on quality and responsiveness when it comes to their customers. When we completed a support ticket and opened communication, we received a personalized, handwritten card and stickers, which brightened our day and our office.
First Round recently did an exclusive interview with Slack’s CEO, Stewart Butterfield, to reveal more lessons and insights into the company’s go-to-market strategy and how Slack has won the hearts and minds of companies like MEGA.
Here’s the breakdown:
Lesson 1: Make customer feedback the epicenter of your efforts.
How? Make active listening your core competency. Respond to key users immediately.
Lesson 2: Don't underestimate the power of traditional media when you launch.
How? Start months before your launch, and continue for weeks afterward. Engage with interested parties to broaden your reach. 20% of media success is the article, 80% is people posting about the article.
Lesson 3: Prioritize your product’s unique features.
How? Amplify what makes your company special. Don’t cut corners; focus on what’s most important to your product's vision.
Lesson 4: Become essential to your customers right away.
How? Be the best at the things that really impact your users. Teach users why they need your product and make it simple to adopt. Know your magic number and what your metrics mean.
Whether you plan to use Slack or not, Slack’s story is full of great lessons we can all learn from and apply to our own business.
Read the full interview on First Round.