At MEGA, we love helping companies create and evolve brands that engage and resonate with their target audience. Effectively crafting a brand image and marketing campaign takes many pieces to all come together: story, purpose, vision, visual content and emotion to name a few. So how do you know the perfect formula?
If you haven’t met Slack, you need to! It’s an awesome workplace communication tool that makes teamwork life simpler and more productive. It helps us organize our communication into easy to categorize channels--goodbye cluttered inbox! It's currently used by more than 30,000 teams (including MEGA) and has grown into a $1 billion company in just 2 years. So what’s the secret to their success?
Building a perfect brand is something we are passionate about. Beyond brand assets, your customers and brand advocates further build awareness and engagement around your brand. The more brand advocates you have, the easier it is to acquire new customers at little to no cost to you.
So how can you begin to build brand advocates,?
A few weeks ago, as I was listening to the StartUp podcast, I learned that MailChimp (the show's sponsor) does in fact "distribute hats for cats and small dogs." They actually called the lady who makes them and did an interview. So, that led me to do some research on my own.
Our coined approach to every project is three-pronged; Think. Create. Be. As we sat down as a team to revamp our site and marketing message, we brought ourselves through the process. This is our story.