Building a perfect brand is something we are passionate about. Beyond brand assets, your customers and brand advocates further build awareness and engagement around your brand. The more brand advocates you have, the easier it is to acquire new customers at little to no cost to you.
In fact, according to a survey reported by Entrepreneur, 72% of consumers say that positive reviews make them trust a local business more.
So how can you begin to build brand advocates, Entrepreneur outlines these 7 tips to help you get started.
Encourage them to write online reviews.
Use email marketing to increase brand loyalty.
Be proactive about customer service.
Create helpful content and offer it at relevant times.
Ask them what they want.
Accept some short-term profit losses in exchange for long-term benefits.
Constantly make improvements to your core products and offerings.
Design your website to make it easy for you to manage content and easy for customers to leave feedback and see reviews. In addition, design your content marketing campaigns to actively reach out to customers through email automation and engage with them through social media and fun content.
You can’t afford to not keep your best customers happy and turn them into your brand’s biggest advocates. It’s a valuable investment for your company’s future.