A few weeks ago, as I was listening to the StartUp podcast, I learned that MailChimp (the show's sponsor) does in fact "distribute hats for cats and small dogs." They actually called the lady who makes them and did an interview. So, that led me to do some research on my own.
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Content Marketing Strategy
It’s no secret that content marketing has gained popularity over the past two years. According to Google Trends, searches have climbed significantly.
Why is Content Marketing important?
Most simply, there are four important uses for content:
- Attract new customers
- Engage users
- Create a connection
- Build brand loyalty