The Beauty Groupe

A niche marketing group finds a brand to call their own.


The Beauty Groupe is an emerging marketing company with over 36 years of collective experience helping brands succeed on television. Recently separated from a major television shopping network, the folks at The Beauty Groupe suddenly found themselves in need of an identity to call their own. We were happy to help.

The solution for The Beauty Groupe was clear and our teams shared one vision: A classic look that would stand the test of time and a logo that could serve as a foundation for their growing brand. A muted color palette, paired with understated typography, and a touch of the human hand did just the trick for this beautiful brand.