Selling a unique league to tennis enthusiasts.
Ultimate Tennis is a new type of tennis league that utilizes a flexible scheduling system and an innovative performance tracker to create convienient and competitive tennis matches that are ideal for casual players juggling work, family, and fun.
After securing several professional tennis players as spokespersons for the brand, Ultimate Tennis prepared to unveil their already well-established league to a national audience. Recognizing an opportunity for further promotion, the company asked us to help them come up with a second touch-point for their national campaign. Keeping their busy audience in mind, we suggested and created a video—short and sweet—that would explain their service and its benefits to curious players who were short on time.