Selling An Investment Account to New Parents.


Financial advisors, Integrity Advisory Group, asked our team of strategists, marketers, and designers to help them kick off their new sub-brand: Life-Benefits. The idea? An investment account for new parents interested in saving early for their child’s future.

Life-Benefits called for an identity almost entirely separate from its parent company. We developed a relevant brand and highly targeted digital marketing strategy that would work together to address Life-Benefits niche audience: today’s generation of new parents. Colors, iconography, and photos were all utilized to ensure that the themes of family, security, and growth remained central throughout the brand and website.

See the website: