Branding the future of change.
Michelle Royal of HDYI hired us to visually transform her company into RIDG, her vision for a multidisciplinary organization that would help companies facilitate meaningful and effective change. The process of branding the reincarnated company encouraged a collaborative and thorough exploration of RIDG’s values, mission, and identity as a company. Through this holistic process of discovery we created a beautiful and relevant brand, all while helping RIDG redefine themselves as a company.
Reflecting on this theme of change, we developed a simple and modern visual system that utilized the geometry of a triangle and the powerful symbolism of a prism to highlight the importance of transformation in the brand.