Tampa Downtown Partnership
Downtown: Fast Forward.
When Tampa Downtown Partnership asked us to put together a short video for their annual member's luncheon, we had bigger plans. Our team suggested reworking their initial concept to better suit a multipurpose video campaign that the organization could continue to use following their event. What began as a one-off piece to highlight the year's success at a private function soon became an inspiring series about the promise of Tampa's future.
With our friends at Tampa Downtown Partnership, we worked to create a series that would focus on showcasing a growing downtown full of possibilities for both today and tomorrow. Downtown: Fast Forward features influential community members, like Kathy Castor (Congress Representative) and Joe Lopano (CEO of Tampa International Airport), sharing their current projects and their vision for the future of Tampa Bay's metroplex. The videos were unveiled to the public in weekly installments via social media channels in order to engage the community with a meaningful conversation about our city's future and generate awareness for Tampa Downtown Partnership.