Tampa BayCycle

Getting downtown Tampa to switch gears.

Tampa BayCycle is a grassroots inititave that promotes bicycling as a viable mode of transportation and recreation in the Tampa Bay area. On a mission to make Tampa Bay a bicycle-friendly community, the organization works to educate folks about both the collective and personal benefits of cycling.

The group asked us to help them shape and strengthen a loosely-formed idea they had for targeting Downtown Tampa. By fine-tuning their message and refocusing their delivery, we helped TampaBay Cycle craft a community outreach campaign that worked to drive awareness for the organization, generate social media engagement, and encourage safe cycling habits.